Marketing Head in Lagos, Nigeria

Experience : 15+ years relevant experience in Chemical/FMCG Industry.

- Exposure to various ingredients and chemical to various industries that include FMCG, Food, Paint, Pharmaceuticals, Breweries, Homecare, Personal Care & Cosmetics, Confectionaries, PVC Plastic, Printing Ink, etc industries.

- Experience of dealing with multi brand/product Sales & Marketing and Trading portfolio preferably at national level in a big Company with proven track record.

- Experience of developing sales strategies, new markets, distribution network, setting up new outlets, etc.

- Corporate work exposure is preferred. Cross-Functional Leadership experience is an advantage.

- Good experience of working in an ERP environment like SAP, Mfg-Pro, Oracle, Microsoft Dynamics systems.

Job Specification:

Scope : Overall accountability of managing Sales & Marketing and Trading Function including Strategy Making, Investment Decisions, Budgeting, P & L Responsibility, Resource and Infra-Structure Management, Goals/Targets Setting, Functional Leadership and Administration, Business Reviews, Cost Control, etc.

- Requires least supervision.

- Includes lead managerial roles.

Job Specific Comments : Managing Sales & Marketing organization to ensure achieving targeted sales (both volume and value), market share and profitability budgets for entire product/brand portfolio (both in-house and trading products).

- Ensuring Planning and executing new initiatives and strategies for expanding products market and growth and enhancing distribution width and depth.

- Exploring and identifying innovative sales & marketing channels /avenues/ opportunities for products viz OEM Business Development, Home to Home, Go Slow channels, etc and strategizing the mechanism to make them work.

- Strengthening existing dealer and distribution network and its augmentation.

- Appointing channel partners (distributors and wholesalers) and its effective management.

- Driving the pricing structure basis market inputs, including analyzing market intelligence on competition, trade, customer expectations, product features, etc and making the strategy.

- Custodian of the organization's New Product Development process.

- Launching new products and developing new sales opportunities.

- Strategizing and continuous working towards Brand Building & Brand Development through proper deployment of all components of the Marketing Mix.

- Leading the team on all Above The Line and Below The Line initiatives for the brands, in conjunction with Communication, Media, Advertising & PR agencies.

- Leading the mass Media Planning & Execution for all campaigns, in partnership with media agencies & other stake holders in the media landscape.

- Leading Market & Consumer Research efforts with the objective of unearthing trends, insights & profitable avenues of growth for the organization's portfolio.

- Developing and implementing annual marketing plan in collaboration with sales plans.

- Designing and implementing sales promotions and market activation programs with robust control / tracking mechanisms alongwith metrics to measure effectiveness of the program.

- Coordination with manufacturing and supply chain function on availability and delivery of products to ensure product availability.

- Dealing with commercial activities pertaining to sales and marketing functions viz credit policy, controlling bills/receivables, incentive schemes, etc.

- Monitoring region-wise and product-wise sales, analyzing results and making strategies.

- Sales & Marketing budgeting and goals/targets setting alongwith full P & L responsibility.

- Building competent, effective, efficient and result oriented sales organization.

- All relevant record keeping and reporting.

- Implementation and maintenance of quality systems and continuous improvement methodologies with specific focus on growth, cost reduction and process improvements.

- Any other job which may be assigned by the management from time to time.

Education & Skills : MBA (Marketing) from any University/ Business School/Institute of repute. 

- Leadership Skills.

- Decision Making.

- Relevant Functional Skills & Expertise.

- Analytical Skills.

- Excellent Communication & Presentation Skills.

- Resource & People Management.

- Computer literacy and IT Skills.

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