- Nature of experience:
The person should have assisted and supported Customer Relationship Manager and his team in the repeat rate and implementation of systems, directed at the enhancement of our customer base while at the same time retaining existing customers in a cost effective manner.
Job Responsibilities / Accountabilities:
Data analytics for CRM initiatives, loyalty & campaign management
Analyze and interpret data collected on customers in order to enable greater personalization, forecast behavior and develop relationships
Support in the planning and execution of CRM strategies operate with a sense of urgency to deliver campaigns on time and as defined per campaign requirements
Coordinate with sales, social media and digital marketing team to ensure cohesive execution of marketing strategies and communications
Work with the CRM Manager to develop and deliver standardized program analytics and related reporting platforms
Coordinate effective and clear communication channels that deliver information as required to support business to consumer and business to business campaigns
Research on and create an understanding of audience selection and segmentation in support of overall business objectives
Foster and develop relationships with key operational vendors and outsourced agencies
Execute testing strategies that deliver gains through utilizing the CRM software, loyalty management, social media and digital marketing
Work closely with social media and digital marketing team to create innovative marketing campaigns and initiate new ideas that will foster business growth and development
Should understand and prepare final report on Return on Investments" ROI" and "SMS hit rate" campaigns from raw excel data
Conducting regular store visits to obtain the customers staff and customer feedback
Train the store team on a regular basis to assure a proper utilization of the CRM Application
Functional Competencies:
Strong Social Media and Technological Skills i.e Twitter, Instagram and Facebook
Strong Microsoft Office Skills
Customer Service Skills
Photoshop and Basic Graphic Designing Skills Creative and Innovative Thinking
Knowledge of various Research and Data Collection Methods Basic knowledge about Arabic speaking, writing and reading skills Knowledge of Cashiering skills and activities
- 4+ years experience
Sucheta
sucheta.b@vitasta.com
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