- Develop Marketing Strategies,
- Developing communication and promotional concepts,
- Developing Brand Positioning and range positioning statements.
- Developing Communications in line with brand positioning and to ensure overall brand equity is built,
- Maximising potential from Jacks sponsorship and joint promotional initiatives.
- Driving the marketing team in implementing the plans,
- Develop the team, both in terms of marketing capability and leadership skills,
- Directing retail team in market development activity ensuring all opportunities are captured.
- Directing research team, analysing data to take informed and calculated decisions in marketing,
- Identify the segments and target with specific offerings tandem with the product team.
- Identifying Marketing opportunities for Retail, Sports and Restaurants.
- Authorize all payments budgeted under Marketing Expenses
- Ensure all promotions maximise potential and have a positive return on investment.
- Top-line activity, performance and forward strategy reporting to GM and Board.
- Planning, relationship building, analytical skills.
- Cross cultural management skills to coordinate with the teams
- Leadership qualities to manage and lead the lead
- Budget Management, allocation and team building
7+ years experience
Recruiter Name:Komal Srivastava
Email Id:komal.srivastava@naukri.com
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