Brand Manager in Pepsico (Kazakhstan)

Please be kindly advised that we are looking candidates for the position of Brand Manager KZ.

Main result expected of the job holder;

Develop and execute the commercial brands strategies in the Snacks or Juice or Dairy YDG or Dairy TMP categories to assure sustainable profitable growth and to build the premier food company in Kazakhstan.

List in priority order of the job’s main accountabilities;

Market Research Data and Consumer data Analyzes

Coordinate market research projects

Track brand performance against the market plan

Identify growth opportunities

Prepare and implement brand activation plan and brand communication to support existing brand in the area or to launch new brand on the market in full alignment with MM/ GM

Communication

Media planning

BTL and Promo activities

Initiate, coordinate and expedite all special activities for trade

New Product / Flavours Development

Pack development

Recommend price / size to ensure brand profitability

Communication

Participate in brand positioning development

Develop consumer and trade communication (TV and other media advertising) against to sales and brand building objectives

Develop efficient and innovative media plan

Coordinate business with outside advertising / BTL agencies

Marketing Activities Evaluation

Analyze data related to brand’s business (market share reports, media information, promotion performance) to evaluate activities performance with further recommendations

Pipe-Line

Develop and recommend concepts for brand short term and long term development

Planning

Forecast  sales volume plan (monthly, AOP and IGP)

Evaluate sales plan execution (regional and channel analysis)

Budget

Lead development and execution of A&M Budget with finance

Track ensure budget compliance

Location:

Almaty, Kazakhstan

Medical insurance

Work schedule- 5-2

Please send your CV with an indication of your salary expectations.

Email: natalya.nevtrinos@pepsico.com