Experience: 15 to 20 yrs.
Marketing Head job responsibilities
1. Marketing plan
" Design, implement, and facilitate annual marketing plan
" Support and facilitate development and implementation of segment level business/marketing plans.
" Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
" Develop marketing strategy, based on knowledge of company policy, nature of market, copyright and royalty requirements, and cost and markup factors.
2. Marketing budget
" Plan and administer the firms Marketing budget;
3. Manage marketing suppliers
" Negotiates with media agents to secure agreements for translation of materials into other media.
" Edits materials according to specific market or customer requirements.
" Develop promotional materials including marketing collateral and print copies
4. Liaises with sales business on development activities
" Offer coaching for prospective client meetings, presentations, etc.
" Work with regional offices on designing and implementing prospecting and client contact systems.
5. Oversee corporate communications activities
" External communications and systems
" Internal communications and systems
" Public relations efforts
" External vendors and consultants
6. Develop and administer company brands
" Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
" Supervise a brands architecture, content and function, and manage access to brand assets
" Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency
" Track consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research
8. Manage marketing dept
" Supervise staff
" Make staffing and hiring decisions within marketing department.
" Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
" Manage day to day activity with PR, press and marketing communications agencies
1. Marketing plan
" Design, implement, and facilitate annual marketing plan
" Support and facilitate development and implementation of segment level business/marketing plans.
" Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
" Develop marketing strategy, based on knowledge of company policy, nature of market, copyright and royalty requirements, and cost and markup factors.
2. Marketing budget
" Plan and administer the firms Marketing budget;
3. Manage marketing suppliers
" Negotiates with media agents to secure agreements for translation of materials into other media.
" Edits materials according to specific market or customer requirements.
" Develop promotional materials including marketing collateral and print copies
4. Liaises with sales business on development activities
" Offer coaching for prospective client meetings, presentations, etc.
" Work with regional offices on designing and implementing prospecting and client contact systems.
5. Oversee corporate communications activities
" External communications and systems
" Internal communications and systems
" Public relations efforts
" External vendors and consultants
6. Develop and administer company brands
" Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
" Supervise a brands architecture, content and function, and manage access to brand assets
" Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency
" Track consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research
8. Manage marketing dept
" Supervise staff
" Make staffing and hiring decisions within marketing department.
" Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
" Manage day to day activity with PR, press and marketing communications agencies
Education: MBA
1. BS/BA in Marketing or related field
2. Minimum 8 years marketing experience at mid-size to larger organisation.
3. 2 years experience at Head level or 5 years experiences at marketing manager.
4. Experience with new media and internet advertising
5. Detail-oriented with the ability to manage project
1. BS/BA in Marketing or related field
2. Minimum 8 years marketing experience at mid-size to larger organisation.
3. 2 years experience at Head level or 5 years experiences at marketing manager.
4. Experience with new media and internet advertising
5. Detail-oriented with the ability to manage project
Contact Details
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