Saturday, 1 March 2014

Marketing Head for Nigeria

Experience: 15 to 20 yrs.

Marketing Head job responsibilities

1. Marketing plan

" Design, implement, and facilitate annual marketing plan
" Support and facilitate development and implementation of segment level business/marketing plans.
" Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth.
" Develop marketing strategy, based on knowledge of company policy, nature of market, copyright and royalty requirements, and cost and markup factors. 

2. Marketing budget

" Plan and administer the firms Marketing budget; 

3. Manage marketing suppliers
" Negotiates with media agents to secure agreements for translation of materials into other media. 
" Edits materials according to specific market or customer requirements. 
" Develop promotional materials including marketing collateral and print copies 
4. Liaises with sales business on development activities

" Offer coaching for prospective client meetings, presentations, etc.
" Work with regional offices on designing and implementing prospecting and client contact systems.

5. Oversee corporate communications activities

" External communications and systems
" Internal communications and systems
" Public relations efforts 
" External vendors and consultants

6. Develop and administer company brands

" Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
" Supervise a brands architecture, content and function, and manage access to brand assets
" Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency 
" Track consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research

8. Manage marketing dept

" Supervise staff
" Make staffing and hiring decisions within marketing department.
" Build and develop a marketing team which is competent, commercially astute, dedicated and efficient.
" Manage day to day activity with PR, press and marketing communications agencies

Education: MBA

1. BS/BA in Marketing or related field 
2. Minimum 8 years marketing experience at mid-size to larger organisation.
3. 2 years experience at Head level or 5 years experiences at marketing manager.
4. Experience with new media and internet advertising 
5. Detail-oriented with the ability to manage project


Contact Details
Recruiter Name:
HR
Contact Company:
Datamatics Staffing Services Ltd
Email Address:

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