Digital Marketer for First Media, Mauritius

Digital Assets Ltd is a digital marketing agency that help companies turn ideas into transformational digital businesses. We are a full-service team of strategists, designers and technologists, leaders in digital innovation and digital business building, helping clients to imagine and capture new digital opportunities as well as strengthen the performance of existing digital assets and capabilities

Ready to relocate to Mauritius ? If you live and breathe digital marketing, we want to talk to you. Digital Assets is looking for a Digital Marketer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketer will work with the marketing team to launch campaigns on time and on budget.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence across all digital channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Minimum 8 years of experience in a similar position
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of social media tools (e.g., mention, talkwalker, socialbakers)
Experience in setting up and optimizing Google Adwords and social media campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement


Kindly send your resumes with photo to hr@digitalassets.mu . Please use Digital Marketer in the subject line. Candidate will be required to work in Mauritius