Wednesday, 27 February 2019

Research Analyst & Web Developer / Social Media Marketing in Muscat Wave, Oman

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Muscat Waves services aim to develop individuals, organizations and society for better society and growing economy that elevates the general level of the individual, society, and the growth of country economy, which will necessarily affect the general living level of the individual and society

Web Developer cum Social Media Marketing
    Candidate must have a strong understanding of UI, cross-browser compatibility, general web functions and standards.
    The position requires constant communication with colleagues.
    Experience in planning and delivering software platforms used across multiple products and organizational units.
    Deep expertise and hands on experience with Web Applications and programming languages such as HTML, CSS, JavaScript, JQuery and API's.
    Strong grasp of security principles and how they apply to E-Commerce applications. 
    Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules 
    Ensures brand consistency in marketing and social media messages. 
    Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns 
    Reports progress to senior marketing management 
    Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram 
    Researches and monitors activity of company competitors 
    Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages 
    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 
    Maintaining our social media presence across all digital channels 
    Measuring and reporting on the performance of all digital marketing campaigns 
    Experience in developing web portals (Recruitment & Training & Vendors) 
    Experience in developing Mobile Apps
    4+ years experience
    Market Research Analyst
        Gathering information and examining buying trends to develop successful marketing plans:
        Monitoring the competitors marketing activities and outcomes;
        analyzing competitive market strategies by examining the trends, markets, and products they have in common;
        communicating with customers, competitors, professional organizations, and suppliers in order to get information on the industrys trends;
        compiling customers references and feedback; using marketing analytics techniques to gather social media, web analytics, and rankings data, 
        Segmenting the target audience and determining the appropriate markets to be approached; compiling all details for upcoming brands, products, or services.
        Preparing detailed reports on sales volume, customer experience, market trends, and competitors outcomes:
        Preparing monthly, quarterly, and annual reports on all of the aforementioned activities and their results;
        collecting business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of competitors marketing activities;
        compiling and analyzing information on sales, market trends, forecasts, and account analyses;
        assessing and reporting on investment return and key performance metrics; and
        Making recommendations on the most profitable design, promotion, and distribution approach for existing and upcoming products or services.
        Delimiting the target audience to which products or services will be sold:
        Designing questionnaires and implementing surveys to identify the target audience;
        developing pricing strategies that comply with the companys goals and customer satisfaction in order to ensure competitiveness; and
        Managing distribution channels for products that correspond to the targeted audiences particularities.
        Identifying competitors and potential markets (e.g. wholesalers, retailers, government, and the general public):
        Monitoring trends to identify how the product, brand, or service should be modified or replaced; and
        Teaming with different areas with the aim of developing strategies to attract new consumers.
        Providing recommendations for future tactics, 
        Presenting detailed marketing strategies 

        Skills
        Strong math and analytical skills are essential for market research analysts.
        Ability to Build and Maintain Analytical Models
        Analyze Consumer Demographics, Preferences, Needs, and Buying Habits
        Analyze Data to Draw Both Qualitative and Quantitative Conclusions
        Design Research Methodology
        Develop and Implement Sampling Plans
        Devise and Evaluate Methods for Collecting Data (Surveys, Questionnaires, Opinion Polls)
        Forecast Future Product and Buying Trends
        Gather Consumer, Competitor, and Market Condition Data
        Hands-On Experience with Strategy and Competitive Analysis
        Help Determine Potential Markets, Product Demand, and Pricing
        Help Market Products or Services
        Measure Effectiveness of Marketing Programs and Strategies
        Monitor and Forecast Marketing and Sales Trends
        Passionate and Knowledgeable about Strategic Analysis
        Provide Industry Benchmarks
        Sound Understanding of Statistical Concepts, Research Methods, and Design
        Translate Insights into Actions to Support Company Initiatives
        Understand Data from Dimensional Models

        Soft skills:

        Fast-Paced, Independent Thinker
        Manage Multiple Projects with Quick Turnaround
        Strong Analytical and Critical Thinking Skills
        4+ years experience

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