Brand Research Manager for Al Wefag Trading Manufacturing Company, Saudi Arabia

Al Wefag's development started in 1968 in the heart of Old Jeddah. From an obscure wholesaler specializing in sweets, we have grown not by leaps and bounds but by steady cultivation of people and products, gradual development of brands, and constant supply of consumer satisfaction. Al Wefag has prospered into a full-fledged marketing institution, engaged both in manufacturing and brand building. 1977 - Sales Distribution Set Up 1980 - First Borgat product was introduced- Choco Snack 1995 - Dandormah Ice Pop Factory Opened 1999 -2003 - Key Partner Brands were launched (Trolli,Choco Pie, Kagi, Kopiko) 2005 - Al Wefag Manufacturing expanded to Savory snacks and Fruit Jelly 2012 - An Advanced and integrated Lollipop Plant was established 2014 - First Haweek product was introduced - Chocomello. High Caliber Team Learn from Us With huge potential and opportunities, we open our doors to those who are interested to: Start a bright promising career, Purchase our brands and/or Venture into fruitful partnership with Al Wefag

Overall: Act as overall Consumer and Customer Intelligence "Think Tank"

The Brand Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Directors to ensure the successful execution of the fieldwork. Upon completion, the Research Manager reviews the collected data, authors reports, and makes business-oriented recommendations to the sponsoring client.

Responsibilities:

• Communicating with clients to understand and document the business objectives
• Selecting the most appropriate research methodology and techniques
• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
• Designing research questionnaires and moderator guides
• Working with Project Directors to oversee the fieldwork initiative
• Interpreting data, writing reports, and making actionable recommendations

First Tasks (for Initial 3-Month Assessment):

Wefag Business Architecture. Familiarize oneself with the following:

• Wefag Marketing Portfolio
• Brand Architecture
• Brand Metrics - and how to obtain them
• o Sales
• o Supply
• o Share

Investigate Offtake/Shares as a function of:

• Listing - Listing review
• Profitability Review
• Shares Review

New Product Development Performance

Create a system for Offtake-based Evaluation (Sell-out; Shares) vs Distribution/Availability-based (Sell-in; Revenue)

Formulate and Manage Brand Health Scorecards

Required Candidate profile

Wefag Business Architecture. Familiarize oneself with the following:

• Wefag Marketing Portfolio
• Brand Architecture
• Brand Metrics - and how to obtain them
• o Sales
• o Supply
• o Share

Investigate Offtake/Shares as a function of:

• Listing - Listing review
• Profitability Review
• Shares Review

New Product Development Performance

Create a system for Offtake-based Evaluation (Sell-out; Shares) vs Distribution/Availability-based (Sell-in; Revenue)

Formulate and Manage Brand Health Scorecards

+966 6495555
http://www.alwefag.com
jobs@alwefag.com