Marketing Manager GAP & Banana Republic, Saudi Arabia

CORE PURPOSE OF THE JOB: (What is the reason that this job exist; what is the overall aim of this role?)
To develop, establish and maintain marketing strategies to meet the brand objectives. Effective management of the marketing, advertising and promotional activities of the brand.

AREAS OF RESPONSIBILITY (AOR)
Develop and implement the Marketing Strategy and Plan for the brand in all the countries where the brand is present.
Create and maintain the Marketing Budget for the brand in the countries where the brand is present
Use all forms of media and communication to build, maintain, manage and increase/enhance the reputation and image of the brand.
Understand the market, target potential opportunities and plan for potential threats

CORE FUNCTIONAL ACTIVITIES (CFA)

Marketing Strategies and planning

Develop and implement a seasonal marketing plan and budget that include: In store Marketing, In Store visual changes, Store Marketing Message, Marketing Activity & events, Facebook and email activities

Deliver marketing activity within agreed budget

Develop end of month report to include actual marketing plan/activity, budget and facebook report 

Ensure a proper communication of the marketing plan/strategy across the different countries where the brand is available

Develop and promote marketing events/activities that will increase sales of the brand or render additional revenues to the marketing department

Analyse and understand sales in order to come up with activities to increase/maintain sales figures

Monitor overall brand performance and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with brand expectations

Identify opportunities to enhance and build stronger brand equity for all brands presented

Supervise the brand facebook fan page 

Develop online initiatives continuously improve online offering to develop a fully transactional website

Competitor analysis and monitoring

Develop pricing strategy that ensure competitive advantage

Conduct market research to understand market needs and trends through mystery shopping and other research activities to keep abreast of competitor activities

Send a weekly report with Analysis of customer research, current market conditions and competitor information in addition to a scan of missed opportunities

Visual Merchandizing/Graphics

Work closely with the visual merchandising team in order to ensure the proper display of merchandizing as per brand guidelines

Work closely with the graphics team and production team to ensure the proper execution of the marketing/POS materials

Visual Planning 

Work closely and manage the Visual Planning team on the following:

Development of the visual and merchandising guidelines to meet the brand standards.

Communicate to Brand partners in terms of their requirements on SEASONAL CHANGES, SALE EVENT and PROMOTIONAL ACTIVITIES and provides final decision and approvals.

Direct the VM Planning department on the communications for the brand partners.

Monitor in the store design and layout in order to facilitate the display of promotional materials provided by Brand Partners, and optimise Return on investment.

Provide new ways and recommend to Brand partners VM and Marketing approach that are commercially acceptable to the market.

Monitor Competitor Visual Merchandising activities and international Fashion Merchandising Trends in order to improve Merchandising Standards and Visual Displays.

Develop and hire Visual team members and make them efficient on the jobs handled.

Customer Service

Establish customer satisfaction programs and answer customer complaints 

Organize and implement client relations including:
client satisfaction surveys
client development activities
client skills training
special events

Maintain a clean and up to date customer database at all times across all brands ensuring proper capture of customers and prospects

Media and PR management

Identify, evaluate, negotiate and execute cost-effective media

Strategise and execute the communications/Media plan to maximise brand awareness and sales activity

Develop, book and monitor advertisements in media and in malls

Increase PR activity aligned to brand awareness- both internally and externally

Develop Fashion Retail Newsletter to be distributed on retail customers in stores

Communication 

Maintain effective working relations and contacts with brand partners, key external parties, local and overseas and remain abreast of new developments and approaches relevant to the brand

Assist the Marketing director 

Guide, direct, develop and motivate subordinates to work to their best potential and perform effectively on the job

Provide role model leadership to the marketing team coaching and developing them to their full potential, identifying training requirements where they are present and taking the necessary steps for continuous improvements

10+ years experience
Recruiter Name:MR. BUNTY
Email Address:jasminsoundlines@gmail.com