Friday 31 March 2017

Category Manager for Landmark Group, Dubai

    POSITION OBJECTIVE 

    The job holder will be responsible for implementing marketing strategies to develop the Concept brand on e-commerce in line with the Concept objectives and ensure that positioning of the brand is consistent throughout the region and new markets

    DO - Key Responsibilities

    1.Brand Building


    * Develop Concept / Brand attributes and positioning strategy in
    line with the Concept objectives
    * Ensure that the entire Omni Channel brand building strategies are
    implemented in the territories where the e-commerce operations are live
    * Liaison with Media Agencies to develop appropriate theme board /
    communication methodology in line with concept objectives
    * Maintain the site for the brand that is in line with brand image
    and business objectives

    2. Promotions and Events

    * Ensure 90% listing of all live stock on the e-commerce portal
    * Time to time testing of links and implementation on the e-commerce
    * Rrecommend ecommerce store promotions in consultation with the
    buyers and the retail operations/ Marketing Head
    * Ensure that all communication material required for the promotions
    is developed, designed within the time frame specified
    * Recommend events specific to brand, product category and season
    * Forecast along with the buyers and the retail operations on the
    increase in footfall sales during the promotions

    3. In Store/ Out Door Media Planning

    * Ensure all aspects of imaging - store windows, visuals, banners,
    posters, shelf takers are in line with the "Image" of the Brand and target the appropriate audience and integrate the e-commerce url to drive offline traffic.
    * Ensure that the entire out-door media facilities are at the prime
    locations to attract customers (bill boards/ hoardings)
    * Ensure consistency in the brand image
    * Provide innovative solutions for new POS materials for stores

    4. Budgeting and Planning


    * Prepare the annual marketing budget for the Concept in
    consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc
    * Prepare annual marketing calendar and Product specification catalogs
    * Review the budgets and make recommendations to the management as
    deemed necessary
    * Report on the utilization of the Budgets periodically (as agreed)

    5. Advertising and Agency Management

    * Plan and coordinate with Corporate Marketing on media buying and
    Agency contracting
    * Liaise with the advertising agency on the optimal spend of the
    Media Budgets for the Season/ Territory and Brand
    * Plan with the agency on the image campaign for the season
    * Track advertising maintained with the agency
    * Plan and manage the seasonal photo shoots with the advertisement
    agency including coordination between buyers, designer agencies, models and photographers
    * Design, write, and oversee the production of printed promotional
    materials including catalogs, brochures, flyers, and program and media guides
    * Review the effectiveness of advertisement promos and take
    corrective actions
    * Set agency deliverables with respect to the brand's communication
    strategy
    * Responsible for all approvals on the brand and marketing in
    coordination with brand/ concept head

    6. People Management

    * Manage the performance of the team - set annual performance goals,
    monitor performance and provide constructive feedback to improve performance.
    * Identify their training and development needs and ensure their
    fulfilment
    * Develop and mentor subordinates to move to the next higher level
    of job through career planning and develop a development chart
    * Ensure compliance to Company policies and values. Coordinate with
    the HR for appraisals of the Marketing team

    7. Market Research

    * Conduct periodic market research to study the customer profile /
    preferences and buying patterns in e-commerce
    * Conduct market research to study the effectiveness of the media
    campaign and with respect to the money spent, in coordination with Corporate Marketing
    * Set goals and parameters for the Marketing Research

    8. Miscellaneous

    * Oversee other outside agencies for order placements and printing
    needs, shopping bags, stickers, .flyers, and other sales material.
    * Negotiate with vendors and contractors to coordinate media cost,
    placement, and scheduling
    * Create opportunities for Cross Promotion (i.e. Banks, Airline) and
    co-branding
    * Plan with Public relation agencies for PR and media coverage in
    consultation with Brand Head and Group Corporate communication & PR
    * Manage the loyalty program/privilege clubs of the concept and
    recommend strategies to ensure increase in the perception level of the program
    * Recommend strategies to Corporate Marketing to increase membership
    in the Loyalty Program and provide support in sending mailers/brochures to privilege club members (as required/agreed upon)
    * Represent the Concept / Brand at media and marketing events
    * Conduct territory and market visits to assess implementation of
    marketing / branding guidelines and source competitive intelligence
    * Keep abreast of best practices in marketing, global retail brands,
    competitive / strategic marketing initiatives and trends

    Preferably looking for candidates who has got experience in Jewel/Beauty Categories both Online and Offline exposure, and both Ecommerce and Retail Exposure
      Recruiter Name:Mary Jacintha
      Email Address:blr@avtarcc.com

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