Experience: 3 to 8 yrs.
Reports to:Group Product Manager
Activities:
1. Marketing Plans
a) Support developing the annual Marketing Plan encompassing the following elements: situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, financial budget preparation and field force support.
b) Support all marketing plans to assist his Product Group Manager
2. Product Development
a) Research
Prepare a research brief and have input into the development of research proposals/methodology. Research briefs including concept, sensory, advertising and tracking studies.
Help analyze research findings and make recommendations.
Develop an action plan based on decisions made from the research findings.
b) Technical Development
Support prepare product development brief, have it approved by the Product Group Manager and submit it to Technical Research Dept. (TRD) for action.
Co-ordinate the development of the product with TRD to prototype stage through to kitchen sample, scale up and final product specification.
Carry out consumer sensory testing on new and existing products to determine consumer appeal and further product optimisation.
3. Communication
a) Internal
As part of the formal project development process to prepare documentation to aid in senior management decision making including Project overview and Feasibility briefs.
(Produce Marketing alerts for Sales personnel for new products to be launched or for changes to existing products.)
Organize and support conduct briefings, as required for Sales & Marketing personnel to inform them of new products, ad campaigns, promotions, etc.
b) Packaging
Prepare pack design and brief agencies accordingly
Follow through on all stages of design development within agreed budgets and timeframes.
Get appropriate signatures and approvals for artwork and attend press approvals.
c) Advertising
Prepare advertising and media briefs.
Help manage the creative development process from concept to final production stage across all media options.
Get Product Group Managers approval of creative material and media plans.
Develop Point of Sale Material and allocate to the Sales Department.
Monitor expenditure against agreed budgets and within timeframes.
d) Promotions
Develop material for all promotional and sampling campaigns including consumer, trade and internal sales activities.
Liase and communicate with appropriate agencies, sales staff and Marketing staff on all aspects of the promotional campaign to ensure proper execution in the field.
4. Sales and Distribution
Monitor Sales share and Distribution information on an on-going basis regarding the product portfolio to identify trends, and to track actual performance against Budget.
Recommend to Product Group Manager action plans to help reverse negative trends or enhance performance in order to support achieve the agreed sales budget.
Implement action plans as agreed with Product Group Manager and appropriate sales management staff.
Carry out regular market visits to:-
Develop positive relations with sales management teams.
Gain knowledge and understanding of market performance and trends.
Assess Competitor activity.
5. Pricing
Make recommendation to the Product Group Manager on consumer price points and Retail margins for his product.
Monitor competitor product prices on an on-going basis and
Location:Riyadh,Saudi Arabia
Reports to:Group Product Manager
Activities:
1. Marketing Plans
a) Support developing the annual Marketing Plan encompassing the following elements: situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, financial budget preparation and field force support.
b) Support all marketing plans to assist his Product Group Manager
2. Product Development
a) Research
Prepare a research brief and have input into the development of research proposals/methodology. Research briefs including concept, sensory, advertising and tracking studies.
Help analyze research findings and make recommendations.
Develop an action plan based on decisions made from the research findings.
b) Technical Development
Support prepare product development brief, have it approved by the Product Group Manager and submit it to Technical Research Dept. (TRD) for action.
Co-ordinate the development of the product with TRD to prototype stage through to kitchen sample, scale up and final product specification.
Carry out consumer sensory testing on new and existing products to determine consumer appeal and further product optimisation.
3. Communication
a) Internal
As part of the formal project development process to prepare documentation to aid in senior management decision making including Project overview and Feasibility briefs.
(Produce Marketing alerts for Sales personnel for new products to be launched or for changes to existing products.)
Organize and support conduct briefings, as required for Sales & Marketing personnel to inform them of new products, ad campaigns, promotions, etc.
b) Packaging
Prepare pack design and brief agencies accordingly
Follow through on all stages of design development within agreed budgets and timeframes.
Get appropriate signatures and approvals for artwork and attend press approvals.
c) Advertising
Prepare advertising and media briefs.
Help manage the creative development process from concept to final production stage across all media options.
Get Product Group Managers approval of creative material and media plans.
Develop Point of Sale Material and allocate to the Sales Department.
Monitor expenditure against agreed budgets and within timeframes.
d) Promotions
Develop material for all promotional and sampling campaigns including consumer, trade and internal sales activities.
Liase and communicate with appropriate agencies, sales staff and Marketing staff on all aspects of the promotional campaign to ensure proper execution in the field.
4. Sales and Distribution
Monitor Sales share and Distribution information on an on-going basis regarding the product portfolio to identify trends, and to track actual performance against Budget.
Recommend to Product Group Manager action plans to help reverse negative trends or enhance performance in order to support achieve the agreed sales budget.
Implement action plans as agreed with Product Group Manager and appropriate sales management staff.
Carry out regular market visits to:-
Develop positive relations with sales management teams.
Gain knowledge and understanding of market performance and trends.
Assess Competitor activity.
5. Pricing
Make recommendation to the Product Group Manager on consumer price points and Retail margins for his product.
Monitor competitor product prices on an on-going basis and
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