Key Responsibilities
Brand Marketing :
o Formulate and execute brand marketing plans based on country / consumer insights and drive execution of marketing activities to gain market share
Strategic Marketing :
o Analyse and allocate the resources amongst the existing brands commensurate with product life cycle and market opportunity
o Create & maintain marketing platforms that offers significant value to the target segments and positions the organisation as partner for better health
Portfolio Planning:
o Evaluate the consumer preferences and market dynamics; identify white spaces for new product introduction. Coordinate with HO portfolio/business development teams in getting the right portfolio
New Product Launches:
o Identify the right product opportunity, make bottoms up business cases (forecast of top line, investments and bottom line), brand marketing & advertisement plan
o Lead end to end new product launch activity
Team development & Mentoring
o Lead a two member product management team, impart training to product managers and product training to medical representatives, identify and groom local sales & marketing talent
OTC Marketing : Own (plan, sell & execute) the OTC entry/expansion plan.
o Lead the effort of the organisation in gaining a strong foothold in OTC through ATL / BTL activities, high impact creative advertisement, channel strategy
Live the organisations core purpose :
o Strive and significantly advance the core purpose of organisation in the country of operations and be an organisational ambassador.
Operating Network
Reporting to : Country manager
Span of control : 2 brand managers at present
Internal stakeholder
o Country : Sales managers & sales teams, HR, Finance, Regulatory Affairs
o Above Country : Regional Head
External Interface with Key Opinion Leaders, Country Regulatory Authorities, Advertisement Agencies
Experience: Well experienced marketing manager with a minimum 6-7 years experience in pharmaceutical marketing with proven track record who can demonstrate his strategic / higher order thinking skills. Exposure to OTC marketing advantageous and understanding of OTC marketing desirable.
Education: Academic background in pharmaceuticals / medicine desirable. MBA from top tier institutes preferred
Personal Attributes:
Passionate about branding / marketing
Self starter, excellent listener & good communicator
Curious & flexible with an ability to operate in evolving environment in the absence of data bases
High degree of collaboration required with an innate ability to influence the team
Cross cultural sensitivity and flexible food habits (ability & willingness to adopt to South East Asian cuisine)
1. Looking for candidates having exposure to Myanmar market into Pharmaceutical Marketing of various therapeutic drugs/OTC
2. Candidates interested into international marketing and for Myanmar location are applicable.
3.Please share relevant CVs on anshita@spectrumtalent.co.in
Education: Academic background in pharmaceuticals / medicine desirable. MBA from top tier institutes preferred
Personal Attributes:
Passionate about branding / marketing
Self starter, excellent listener & good communicator
Curious & flexible with an ability to operate in evolving environment in the absence of data bases
High degree of collaboration required with an innate ability to influence the team
Cross cultural sensitivity and flexible food habits (ability & willingness to adopt to South East Asian cuisine)
Salary: U.S Dollars 30,000 - 35,000 P.A. Negotiable
Email: anshita@spectrumtalent.co.in
Brand Marketing :
o Formulate and execute brand marketing plans based on country / consumer insights and drive execution of marketing activities to gain market share
Strategic Marketing :
o Analyse and allocate the resources amongst the existing brands commensurate with product life cycle and market opportunity
o Create & maintain marketing platforms that offers significant value to the target segments and positions the organisation as partner for better health
Portfolio Planning:
o Evaluate the consumer preferences and market dynamics; identify white spaces for new product introduction. Coordinate with HO portfolio/business development teams in getting the right portfolio
New Product Launches:
o Identify the right product opportunity, make bottoms up business cases (forecast of top line, investments and bottom line), brand marketing & advertisement plan
o Lead end to end new product launch activity
Team development & Mentoring
o Lead a two member product management team, impart training to product managers and product training to medical representatives, identify and groom local sales & marketing talent
OTC Marketing : Own (plan, sell & execute) the OTC entry/expansion plan.
o Lead the effort of the organisation in gaining a strong foothold in OTC through ATL / BTL activities, high impact creative advertisement, channel strategy
Live the organisations core purpose :
o Strive and significantly advance the core purpose of organisation in the country of operations and be an organisational ambassador.
Operating Network
Reporting to : Country manager
Span of control : 2 brand managers at present
Internal stakeholder
o Country : Sales managers & sales teams, HR, Finance, Regulatory Affairs
o Above Country : Regional Head
External Interface with Key Opinion Leaders, Country Regulatory Authorities, Advertisement Agencies
Experience: Well experienced marketing manager with a minimum 6-7 years experience in pharmaceutical marketing with proven track record who can demonstrate his strategic / higher order thinking skills. Exposure to OTC marketing advantageous and understanding of OTC marketing desirable.
Education: Academic background in pharmaceuticals / medicine desirable. MBA from top tier institutes preferred
Personal Attributes:
Passionate about branding / marketing
Self starter, excellent listener & good communicator
Curious & flexible with an ability to operate in evolving environment in the absence of data bases
High degree of collaboration required with an innate ability to influence the team
Cross cultural sensitivity and flexible food habits (ability & willingness to adopt to South East Asian cuisine)
1. Looking for candidates having exposure to Myanmar market into Pharmaceutical Marketing of various therapeutic drugs/OTC
2. Candidates interested into international marketing and for Myanmar location are applicable.
3.Please share relevant CVs on anshita@spectrumtalent.co.in
Education: Academic background in pharmaceuticals / medicine desirable. MBA from top tier institutes preferred
Personal Attributes:
Passionate about branding / marketing
Self starter, excellent listener & good communicator
Curious & flexible with an ability to operate in evolving environment in the absence of data bases
High degree of collaboration required with an innate ability to influence the team
Cross cultural sensitivity and flexible food habits (ability & willingness to adopt to South East Asian cuisine)
Salary: U.S Dollars 30,000 - 35,000 P.A. Negotiable
Email: anshita@spectrumtalent.co.in
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