Responsibilities
The role holder will have
regional responsibility which covers 11 countries
- Being accountable for Company’s brands in media planning and developing the media buying strategy within agreed budgets year on year
·
Preparing quarterly and annual media plans for the assigned brands and
contributing to the overall marketing mix strategy reflecting local
realities/requirements
·
Executing the procurement of the developed plans and projects in TV,
Outdoor, Radio Businesses for the Company’s brands
·
Planning and executing communication projects for high quality placement
of Colgate-Palmolive brands in right media channels in TV, radio, print media
and interactive media platforms within the specified
region
·
Ensuring all relevant media communication channels are activated locally
in line with global strategy
·
Developing new communication channels, identifying and following up
latest trends, seeking out new opportunities and applying them to general and
digital communication strategy of the company
·
Researching and developing continuous network of contacts to establish
new opportunities for company
·
Defining the role of new media and web channels within CACE marketing mix
and then developing strategic plans based on web to further promote
activities
·
Supporting global digital initiatives
·
Coordination of the news distributions within social media
·
Coordination of 3rd production parties; such as video, photography, web,
creative agencies and clipping agencies to get local input while managing
communication with countries, managing budget and reflecting changes and
adapting quickly
Requirements
·
Bachelor’s degree from a reputable university, preferably in Business
related subjects
·
3 to
5 years of professional experience in Media Planning and Procurement within a
multinational environment
·
Strong communication, negotiation and presentation
skills
·
Marketing understanding and strong analytical skills with problem solving
capabilities
·
Excellent command of both written and spoken English
·
Russian proficiency is highly preferred
·
Excellent knowledge of Ms Office
applications
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