Chief Marketing Officer for Cryptocurrency MNC in Singapore

Role : Would be responsible for building a globally competitive data driven marketing
organisation, primarily using RoI-driven digital performance marketing, and also owning the brand and increase its salience.

Description : 
Listen to the trends of the (national as well as international) market and to develop a feasible marketing plan & oversee its day-to-day implementation
Brand positioning, help us define and communicate our product messaging and positioning to the market
Position us as a trusted financial brand for Global consumers. Create and leverage relationships with consumers & industry internationally to achieve this.
Work closely with cross-functional teams to determine appropriate marketing strategies for the various product lines and geographies we operate
Conceptualise, setup and execute performance marketing campaign across all key channels and measure ROI.
Choose, integrate and implement analytics, marketing automation and other necessary tools for effectiveness of the marketing organization
Develop the digital marketing strategic roadmap and multi- channel strategy, and manage all aspects of online marketing initiatives.
Manage internal as well as external relationships and work with cross functional teams to meet with the larger brand objective

Requirements: 
10+ yrs of relevant experience in consumer product organizations. At least 4+ years as a leader in marketing role.
Tech savvy, creative problem solver who can courageously propose and support new ideas
Must be analytical and able to derive meaning from data and present results in an actionable format
Ability to adapt. An ideal candidate will welcome the opportunity to solve a broad range of problems using a wide array of technologies.
Fluent written and spoken English, additional International languages preferable
Very good interpersonal skills, proactive, innovative and open minded
Passion for cryptocurrencies is a welcome bonus

Qualification : Graduate

Aldrin Castelino
aldrin@adeptconsulting.in