Commercial Marketing Manager (Kazakhstan)

Purpose of Job

• To achieve the short-, mid- and long-term objectives of the company within corporate guidelines
• To steer the local brand portfolio by adopting regional / international strategies to gain market shares against competition
• To develop, execute and control the marketing mix of the brand portfolio agreed on in the Annual Business Plan process to ensure meeting set objectives in market shares, sales, margins and budget

 

Principal Accountabilities/Main Functions

• Company Strategy
• Fulfil the role of a member of the Management Team: co-define and jointly execute the strategy of the company under supervision of the General Manager within the corporate guidelines
• Marketing Strategy
• Be responsible for developing and defining the annual marketing plan (PMP) of each brand based on regional/ international strategy
• Ensure a continuous co-ordination in the planning process with Sales, Controlling, Supply Chain, the General Manager and corporate/ regional functions
• Marketing and Communication Mix
• Be responsible for optimal implementation of the global/regional brand strategy in the local environment - in line with the agreed brands portfolio
• Based on regional / international guidelines define and steer the local marketing program with focus on media, consumer promotion, PR and define marketing guidelines for POS, based on the PMP
• Be responsible for the excellence in execution of advertising in local media and lead and decide on media planning
• Lead and decide on the local assortment out of the global assortment except Global Champions
• Ensure the generation of consumer insights in line with the “In Touch” process
• Make sure that local feasibility, commitment and feedback is provided to the central project Team, to support the innovation process, concept- and product development
• Define the local price positioning (RSP) based on regional and global guidelines
• Brands Performance and Development
• Ensure achievement of required brand performance (brand equity, market share, Net Sales, M1 etc.) via reliable monitoring of brand development against sales/profit forecast and budgets
• Continuously seek and ensure assessment of marketing opportunities for further enhancement of brand performance and development, initiating and ensuring proper processes of launches and re-launches
• Marketing Budget Control
• Ensure profitability of each brand in line with set target levels
• Be responsible to properly monitor actual / planned marketing expenditures against budget and aims at the optimal performance of return on investment
• Control and monitor, together with the Sales Manager, the marketing and sales activities and initiate measures to address deviations of plan if indicated
• Market Development and Competitors Activities
• Analyse market share performance versus competitive activities
• Provide International Brand Leadership Unit (BLU) and Regional Marketing with all relevant information about the local market development

 

Qualifications/Skills required

• Higher Education (Marketing is preferred), at least 5 years experience in multinational FMCG company, brand management experience at least 3 years
• Experienced MS Office user
• People management experience
• Excellent knowledge of English
• Excellent presentation and communication skills
• Strategic agility, result oriented, initiative, proactive, thinking out of the box, client and consumer oriented, analytical thinking, motivating and influencing others, high quality working standards

Tatiana Gulyaeva | Consultant office tel: +7 727 261 90 95 email: Tatiana.Gulyaeva@antalkazakhstan.com