A
leading international FMCG company is looking for Senior Brand Manager
Responsibilities
- Regularly analyze marketing information, necessary for the development of the brand
- Develop brand strategy
- Plan, implement and monitor the implementation of projects that contribute to the strategic objectives, such as:
- market new products, flavors
- development of advertising
- positioning / repositioning of the brand
- development and implementation of advertising campaigns and campaigns to stimulate demand (promotion)
- development and change in packaging products and other projects
- Supervise the work of external suppliers (agencies, manufacturers and advertising, etc.)
- Achieve an optimal balance between price and quality of services (products)
- Together with the purchasing department
- Perform work in close collaboration with other divisions of the Company
- Following the general strategy of the Group of Companies in relation to brand positioning (brand), and communications
- Plan and control the costs of development and brand promotion (marketing budget)
- Supervise junior product manager, interns
Requirements
- Higher education (preferable with marketing major)
- At least 7 years working experience, 4 of which preferably in FMCG
- Fluent
in English
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